Edith Cowan University Design students have been working all semester on building a refreshed brand and new ideas to activate the Mends Street Area. This semester, 12 design students worked for client Dave Snyder, from Spaced Out Placemakers, on a Mends Street, South Perth, activation project.
As part of the graphic design production unit, the students had the chance to translate graphic design ideas into a 3 dimensional context, working with a real client. Each student submitted a branding package, action plan and activation ideas for the street over the semester. Their work culminated in a presentation of their main activation concept to members of the public, the mayor of South Perth, local Councillors and the Mends Street Town Team last Thursday night. Their ideas are now being displayed along Mends Street and in the South Perth council chambers.
Several of the student ideas will be actioned next year. Highlights included, Shaun Higgins' idea for a 'Marrowthon' dog race down Mends Street, a treasure hunt that highlights the heritage value of the area by Kylie McGinty and a 'Colourfest' that combines a fun festive event with the task of adding colour to the street by Sophie Fletcher. Ben Curtis' logo design has been chosen by the client for the rebranding of the street. He is currently working with the team to implement his design. Feedback from the students and client on the collaboration has been equally positive.
Dave from Spaced Out Placemakers, had this to say about the project, "The collaboration between ECU, Spaced Out Placemakers and City of South Perth was an excellent opportunity to knowledge share and obtain fresh student design ideas to activate an ageing Mends Street. The work put together was very professional and I can definitely see some of their projects being implemented in the near future. We would gladly welcome further opportunities to collaborate with ECU."
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