Provides an introduction to contemporary broadcast media, including conventional radio and television as well as web-based and mobile technologies.
The content equips students with key concepts, skills, attitudes and values required by broadcasters in the digital age. A key characteristic is the development of critical appraisal skills, as applied in broadcasting, to varying degrees across all units. Ability to generate ideas is a cornerstone of the major (e.g. editorial decision making, identifying suitable interviewees). Students will examine a wide range of issues and learn to contextualise content for broadcast.
Broadcasting is responsive to the news cycle, which may include content associated with the development of cross-cultural and international outlook. This includes addressing indigenous cultural issues.
The Broadcasting major has been developed in consultation with industry. A strong feature of the major is an ongoing relationship with the broadcasting community. This includes continued consultation with broadcast employers and revision of unit content to match industry requirements. All tutors and lecturers are professional broadcasters or journalists.
The acquisition of high level oral and written English language knowledge and skills is an essential element of this unit set. Work produced by broadcasting students can provide information to benefit the wider community by being published or broadcast.